12/4/2023 0 Comments Kindle previewer paperwhite![]() ![]() Everything from the light guide, to the lights used, the patterns, strengths and positioning have been overhauled, leading to a display that almost lives up to the company's marketing line of whiter whites and blacker blacks. To do this, Amazon reworked the entire lighting system, so much so that Peter Larsen, VP of Product Management, told us the company went through 20 different product iterations to get it just right. That is, until you bump up the brightness.Īmazon's worked to refine the new Paperwhite's frontlighting tech, as the O.G. In fact, you'd be hard-pressed to tell the two apart in a side-by-side comparison. Yes, the device is now incrementally lighter, but not enough so that Amazon felt it was worth touting in its official release. Apart from that bold-faced branding play, the overall hardware fit and finish has remained the same. ![]() In person, the refreshed Kindle Paperwhite arrives nearly unchanged, and that's a very good thing. On paper, the refreshed Kindle Paperwhite arrives with a suite of improvements, none of which are revolutionary, but are designed to add value to the ecosystem. The rest of this new Paperwhite is a matter of finessing the tried-and-true Kindle experience, not disrupting it. If you're a longtime Kindle user like me, you'll probably find this design tweak annoying, but that's about all it is. Why? Well, the answer is quite simple really: compared to the Kindle brand, Amazon's brand equity is much stronger in overseas markets. ![]() That brand, once so subtly tied into the company's game-changing e-reader, is now big, bold and garishly displayed in gloss across the upper part of the Paperwhite's posterior. The most striking difference you'll notice in the just leaked announced new Kindle Paperwhite isn't something on the device's screen - it's on the backplate. ![]()
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